Mar 4, 2026
The Single Source of Truth Solution You've Been Waiting For
David Orman
CO-Founder & CEO
For years, content creators have been trapped in a fragmented distribution cycle. Every platform requires a different version of your content. Every deal demands unique encoding, custom graphics, and separate uploads. You end up managing dozens of copies scattered across various providers, each with its own walled-off analytics and payment systems.
Industry analysts predict that 2026 is the year content owners finally confront this hidden cost. The solution? Centralized distribution. At HIWAY, we built the platform that lets you "ingest once, publish everywhere."
Upload Once, Distribute Everywhere
HIWAY's single source of truth starts with one simple principle: you upload your content once to your library.
One master file. One version. One source.
From that single piece of content, you create unlimited Smart Links. Each link streams from that same source but can be configured for entirely different purposes, audiences, and business models.
The Concept: Your film sits safely in your HIWAY library. You create 100 Smart Links pointing to it. Each link has unique settings, yet they all pull from the same high-fidelity master content.
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Smart Links for Every Use Case
HIWAY transforms your workflow by giving you a specialised tool for every stage of your film's life:
B2B Collaboration Links: Share with financiers, co-producers, and agencies. Grant secure access with full control over permissions and viewing rights.
Industry Distribution Links: Provide sales agents and aggregators with a single link containing your video, audio tracks, subtitles, posters, and EPK materials—all in one place.
Direct-to-Consumer (D2C) Links: Publish straight to your fans. Make it free to build your fanbase and capture data, or monetise with Pay-Per-View for transactional rentals and purchases.
Content Package Links: Bundle multiple films together. Create your own mini-streaming service with curated content packages tailored to your specific audience.
You Command the Terms
Every Smart Link is completely customisable. You aren't just sharing a video; you are sharing a business deal.
Set your own pricing and payment terms.
Define territories and licensing restrictions.
Control the split: Decide exactly who gets paid and how much.
Enable affiliate partnerships to expand your reach.
Capture data: Every view provides comprehensive audience insights.
The Power of Unified Data
In traditional systems, if one platform gets a million views and another gets a million, you rarely see the full picture in real-time.
With HIWAY, you see 2 million total views attributed to your single source of content. Because every view, unique visitor, and data point flows back to one master record, you finally understand your content's true performance.
Track Every Distribution Path
Each Smart Link includes unique trackable codes, allowing you to see exactly:
Where your content is being shared across the internet.
Which distribution channels drive the most engagement.
Which partners are delivering the best results.
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All Revenue Flows to One Source
Just as all views aggregate to your single source of content, so does all revenue. Every rental, purchase, or subscription transaction connects back to your master record. From there, you can distribute earnings to investors and partners based on the terms you set.
No more reconciling payments across multiple platforms. No more fragmented financial reporting. One source of content, one revenue stream, complete transparency.
Built for 2026 and Beyond
The media industry is shifting toward creator-owned platforms and direct audience relationships. HIWAY gives you the infrastructure to own your distribution strategy without sacrificing your reach.
You're in command:
Upload once
Create unlimited Smart Links
Capture complete analytics
Receive direct payment
One piece of content. Infinite possibilities. Total control.
Ready to see it in action?
Take a test drive on the HIWAY
About the Author
David Orman
CO-Founder & CEO
With a career that has taken me through venture capital, media, sport and digital content, I’ve picked up more stories than I can count, and too many I can't tell....