Comparison

Hiway vs traditional distribution: keep 90%, not 30% to 50%

Half your revenue, or more, never comes back.

A traditional distributor typically keeps 50% to 70% of what your film earns. It holds the audience data and pays months after the sale. Hiway changes all three defaults.

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In short

Traditional distribution exists because infrastructure used to be expensive and global reach was hard to buy. Neither is true now. A distributor typically keeps 50% to 70%, leaving 30% to 50% for you, often after a long wait. Hiway returns 90% of every sale in real time, with the audience data you earned.

Hiway vs Traditional distributors, side by side

Hiway compared with Traditional distributors on revenue, payouts, features and audience data
FeatureHiwayTraditional distributors
Revenue shareYou keep 90% of every sale30% to 50% reaches you, the distributor keeps the rest
Payout cadenceReal time, sale to Stripe to your accountQuarterly, a 90 day delay is common
Audience dataYours, exports to CSV any timeTheirs, you receive aggregated reports
Rights windowsYour call, editable any timeLocked to a multi-year agreement
Relationships and doorsNot offered, you sell directA real strength, theatrical, broadcast, platforms
International reachAny destination you bring, syndication-readySub-agents, territory by territory
Festival and press toolsScreener Rooms with forensic watermarkingPhysical screeners or generic streaming
Live and eventsBuilt inNot supported
ReportingReal-time dashboards, per title and per territoryPDFs, spreadsheets, delays
CommitmentMonth to month, cancel any timeTypically a 5 to 10 year rights deal

Who each one is for

When a traditional distributor is the better choice

A distributor earns its cut when it opens doors you cannot. Theatrical bookings, broadcast deals, physical media and territory-by-territory sales agents all run on relationships built over years. If your film needs that machinery, take the deal. Read the grant of rights carefully first.

When Hiway is the better choice

Hiway suits the rights nobody else is using. Direct sales to the audience you already have, festival screeners, ticketed live events and the territories a distributor left on the table. You keep 90% of every sale, paid in real time, and every buyer lands in a CRM you own.

This is rarely a choice between the two. Hiway is non-exclusive with no minimum term. It usually runs alongside the agreement you have already signed, and covers the rights that agreement never touched.

Where Hiway is different

Keep 90%, forever

Not a launch-window rate. 10% on pay-per-view, for as long as you are on Hiway.

Own your audience

Every buyer enters your CRM. Export, email and remarket. The relationship is yours rather than rented.

Real-time everything

Revenue, data and reports arrive as they happen. There is no quarterly statement to wait for.

Full catalogue control

Reprice, re-window and re-territory whenever you want. No lawyer, no renegotiation, no waiting.

Direct and syndicated together

Sell direct when you want the margin, syndicate when you want the reach. One dashboard, one payout stream.

No long-term lock-in

Cancel any time and take your catalogue and your audience with you. There is no exit fee.

What moving to direct involves

You do not have to leave a deal to start. Work out which rights you actually granted, then sell the ones you kept.

  1. Read your grant of rights

    Most agreements name specific territories, windows and media. Whatever the contract does not name is usually still yours to sell yourself.

  2. Open the free account

    The free account is permanent and gives you 5 GB and one piece of media. Enough to run a real title through the whole flow first.

  3. Sell into the gaps

    Set price, window and territory per title. A film locked into one territory can still sell everywhere else from the same link.

  4. Keep the audience this time

    Every buyer lands in a CRM you own and export to CSV. That list outlives the deal, which a distributor report never does.

When the current agreement ends you will already have the audience, the pricing history and the real numbers. That is a much better position from which to decide what happens next.

Questions

Hiway vs Traditional distributors questions

How much more do I keep on Hiway than with a distributor?

Roughly double. A traditional distributor typically keeps 50% to 70%, so 30% to 50% reaches you, often after fees and a long wait. On Hiway you keep 90% of every sale, paid in real time into your own Stripe account.

What does Hiway do that a traditional distributor does not?

It gives you the audience. Every buyer lands in a CRM you own and export to CSV, and you set price, window and territory yourself. A distributor gives you reach and relationships instead, and hands back reports rather than the list.

Do I have to leave my distributor to use Hiway?

No. Hiway is non-exclusive and there is no minimum term. Most rights holders use it for the rights their distributor does not hold. Direct sales, festival screeners, live events and the territories nobody bought.

When is a traditional distributor still worth it?

When you need doors you cannot open on your own. Theatrical bookings, broadcast, physical media and output deals with the large platforms all run through relationships a distributor already has. That is worth paying for. The audience data is not.

Take distribution back.

Start free, set your first SmartLink live today, and see what 90% actually looks like.

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