90%Revenue retained
CRM: every viewer becomes a contact you own
Every buyer, viewer and ticket holder lands in your Hiway CRM. Each record holds a name, an email, a watch history and a spend. Segment it, export it, or sync it to the tools you already use. The list is yours.
- Captured at the point of purchase or registration
- Segment by title, territory, watch-through or spend
- Export by CSV, API or sync to HubSpot, Mailchimp and Klaviyo
What CRM does for you
Captured at source
A purchase, a screener viewing or an event ticket creates or updates a contact record automatically.
Segmented by behaviour
Filter by title, territory, completion or spend. A cohort takes three clicks to build.
Exportable and connectable
CSV, API, webhook, or a direct sync to the email tool you already run. Your data, your rules.
How the list builds itself
- 01
Someone watches or buys
A record is created with what they watched and what they paid.
- 02
The record fills in
Repeat views, later purchases and event tickets all attach to the same person.
- 03
You build a segment
Everyone who finished the documentary. Everyone in Canada who bought twice.
- 04
You act on it
Email the segment, retarget it, or invite it to the next premiere.
An audience you can take with you
On a large streaming platform the audience belongs to the platform. You are told a title performed well, and the people who watched it stay behind a login you cannot reach. The next film then starts from nothing, again.
Hiway inverts that. The viewer buys from you, so the record is yours from the first transaction. Name, email, watch history and spend sit in one place. When the second film is ready, you already have a list of people who paid for the first one.
There is no lock-in on that list. Export to CSV at any time, read it through the API, or sync it into HubSpot, Mailchimp or Klaviyo. Hiway never sells or shares it. Plans start at £12 a month, and Hiway takes 10% of a pay-per-view sale.
CRM questions
Who owns the audience data on Hiway?
You do. Every viewer who buys or registers lands in your CRM. Export the whole list to CSV at any time. Hiway never sells or shares it.
What is stored against a contact?
Name, email, watch history, purchases and spend, plus the titles and events they arrived through. Records update automatically on every new interaction.
Can I sync Hiway to my email tool?
Yes. Push contacts to HubSpot, Mailchimp or Klaviyo, or use the API and webhooks to send them wherever you like.
What happens to my list if I leave?
You take it with you. There is no minimum term and no exit fee, and the CSV export is available on every plan.
Try CRM on your own title
The free account gives you 5 GB and every core feature. Plans start at £12 a month, and you keep 90% of every sale.